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Big Search & Social Data as the foundation for revolutionary innovations
PRODUCT DEVELOPMENT & INNOVATION

BIG SEARCH & SOCIAL DATA AS THE FOUNDATION FOR REVOLUTIONARY INNOVATIONS

Look at the process of product development and the product roadmap from the other side. Stop
testing new, internally developed concepts with qualitative research based on intentions. Define
and develop new products based on actual needs and buyer behaviour. Get rid of the tunnel
vision of the internally focused approach and develop products and services that the market is
actually interested in.

  • Valuable insights for:
  • Determining functional needs for products/services
  • Determining the scope of products/services

  • Results:
  • New products and services that exactly meet market demands
  • Data-driven development and innovation
Improve your products and services based on demand & sentiments
DATA-DRIVEN PRODUCT OPTIMISATION

IMPROVE YOUR PRODUCTS AND SERVICES BASED ON DEMAND & SENTIMENTS

Big Search & Social data offers insight into actual buyer needs. What is your audience talking
about and how do they feel about it? Real Life Market Insights offers insight into which
specifications and functions of your product or service your audience values most or which cause
the most complaints, dissatisfaction and frustration. You can improve your products and services
based on facts and figures, so you can perfectly meet your audience’s wishes.

  • Valuable insights for:
  • Determining functional needs for products/services
  • Determining the scope of products/services

  • Results:
  • Optimised products and services that meet market demands
  • Data-driven modifications
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Contact

Trendata
Haaksbergerstraat 67
7554 PA Hengelo
The Netherlands