7554 PA Hengelo
Online, everything is about demand. The organisation that manages to respond to a demand the
best and the fastest will win the consumer’s heart. We see dozens – sometimes even hundreds –
of organisations respond to the same demand. This leads to sharply declining returns in the key
channels of performance marketing. Trendata has the answer: insight into real and up-to- date
buyer needs. This offers valuable and unique knowledge of the target audience’s “what,” “why,”
“where,” “when” and “how.”
Buyers expect the right message at the right time and in the right place. With different target
audiences, each with their own diverse needs during different phases of their customer journey,
Marketing Automation is rapidly becoming the key to relevant, perfectly timed and on-brand
communication. For you as an entrepreneur, this means that you must know about your buyer’s
actual needs at all times. Your actions must be based on facts, not on assumptions. Real Life
Market Insights can give you these facts.
It is all about being visible and easy to find. The fight for positions is still raging every day.
Returns are under pressure. Whoever manages to achieve the highest returns and realise the
most customer value will win the game. In many organisations, supply and demand – i.e.
purchasing and sales – are separate worlds. Real Life Market Insights brings these two worlds
together, e.g. by offering real-time insight into buyer needs in order to achieve a sharper
proposition, a more balanced product range and complete insight into your longtail.
Content marketing has become an indispensable part of strategic brand, marketing and
corporate communication. It is all about creating valuable and sharable content that is effective
and offers high returns and optimal likeability. What is your target audience truly interested in?
Trendata provides objective and factual insight into your target audience’s needs and wishes.
You can learn to speak your audience’s language and benefit from complete insight into their
information consumption needs. This lets you create the exact message your audience expects,
precisely when it adds the most value.
Welcome to 2017. These days, marketing and data analysis are two sides of the same coin.
Large-scale campaigns are being replaced by smaller moves intended to react to the buyer’s
needs, interests and wishes even better and faster. Growth hacking is all about finding the most
efficient way for organisations to grow, increase their returns and achieve an even higher
conversion rate. It looks for the constantly shifting balance between marketing (demand) and
product (supply) in order to react properly to changing needs at any time. Trendata knows who
your target audience is and what, where, how, why and when they search. Real Life Market
Insights provides all the information you need to keep up with the latest developments in the
market, act quickly and to be – and stay – relevant.
7554 PA Hengelo