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Hyper targeting as the answer to declining returns
PERFORMANCE MARKETING

HYPER TARGETING AS THE ANSWER TO DECLINING RETURNS

Online, everything is about demand. The organisation that manages to respond to a demand the
best and the fastest will win the consumer’s heart. We see dozens – sometimes even hundreds –
of organisations respond to the same demand. This leads to sharply declining returns in the key
channels of performance marketing. Trendata has the answer: insight into real and up-to- date
buyer needs. This offers valuable and unique knowledge of the target audience’s “what,” “why,”
“where,” “when” and “how.”

  • Valuable insights for:
  • Identifying key areas of focus
  • Optimal alignment of your product range to the consumer’s demand
  • Keyword policy optimisation
  • Search marketing optimisation
  • Display advertising
  • Affiliate marketing
  • Content marketing

  • Results:
  • Increased returns because of higher conversion and revenue and lower media costs
  • React quicker and better to changes on the market
  • More efficient and effective inter-department collaboration
Simply being there at every important micro moment
DATA-DRIVEN MARKETING AUTOMATION

SIMPLY BEING THERE AT EVERY IMPORTANT MICRO MOMENT

Buyers expect the right message at the right time and in the right place. With different target
audiences, each with their own diverse needs during different phases of their customer journey,
Marketing Automation is rapidly becoming the key to relevant, perfectly timed and on-brand
communication. For you as an entrepreneur, this means that you must know about your buyer’s
actual needs at all times. Your actions must be based on facts, not on assumptions. Real Life
Market Insights can give you these facts.

  • Valuable insights for:
  • Real-time insight into micro moments that matter
  • Enrichment of the customer journey
  • The foundation for strategic Marketing Automation
  • Optimise your content strategy and creation

  • Results:
  • Higher conversion rate
  • Efficient and valuable content
A sharp proposition, higher returns and more customer value
SEARCH MARKETING

A SHARP PROPOSITION, HIGHER RETURNS AND MORE CUSTOMER VALUE

It is all about being visible and easy to find. The fight for positions is still raging every day.
Returns are under pressure. Whoever manages to achieve the highest returns and realise the
most customer value will win the game. In many organisations, supply and demand – i.e.
purchasing and sales – are separate worlds. Real Life Market Insights brings these two worlds
together, e.g. by offering real-time insight into buyer needs in order to achieve a sharper
proposition, a more balanced product range and complete insight into your longtail.

  • Valuable insights for the optimisation of:
  • Proposition and product range
  • Keyword policy
  • SEO & SEA
  • Content strategy & creation
  • Conversion

  • Results:
  • Improved online visibility
  • Higher conversion
  • No more blind spots in your keyword policy
Creating content that your target audience is truly interested in
DEMAND-BASED CONTENT MARKETING

CREATING CONTENT THAT YOUR TARGET AUDIENCE IS TRULY INTERESTED IN

Content marketing has become an indispensable part of strategic brand, marketing and
corporate communication. It is all about creating valuable and sharable content that is effective
and offers high returns and optimal likeability. What is your target audience truly interested in?
Trendata provides objective and factual insight into your target audience’s needs and wishes.
You can learn to speak your audience’s language and benefit from complete insight into their
information consumption needs. This lets you create the exact message your audience expects,
precisely when it adds the most value.

  • Valuable insights with which to:
  • Formulate themes and focus for your content strategy
  • Identify specific information needs per theme
  • Draw up a strategic content calendar
  • Optimise your tone of voice

  • Results:
  • Sustainable content that offers high returns
  • Claim thought leadership
  • Become easier to find online and improve your visibility
Respond quickly to changes in the market
GROWTH HACKING WITH FACTUAL REVERSED ENGINEERING
RESPOND QUICKLY TO CHANGES IN THE MARKET

Welcome to 2017. These days, marketing and data analysis are two sides of the same coin.
Large-scale campaigns are being replaced by smaller moves intended to react to the buyer’s
needs, interests and wishes even better and faster. Growth hacking is all about finding the most
efficient way for organisations to grow, increase their returns and achieve an even higher
conversion rate. It looks for the constantly shifting balance between marketing (demand) and
product (supply) in order to react properly to changing needs at any time. Trendata knows who
your target audience is and what, where, how, why and when they search. Real Life Market
Insights provides all the information you need to keep up with the latest developments in the
market, act quickly and to be – and stay – relevant.

  • Valuable insights for:
  • Spotting trends and growth markets early
  • Complete insight into buyer needs, channel choice and timing
  • Strategic deployment of successful hacks
  • Product development and product range optimisation
  • Testing content optimisation
  • UX improvements to optimise conversion

  • Results:
  • Lower costs per customer acquisition
  • Stay ahead of the competition
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STAY RELEVANT

Contact

Trendata
Haaksbergerstraat 67
7554 PA Hengelo
The Netherlands