WHAT DISCOVER WHAT YOUR TARGET AUDIENCE IS REALLY LOOKING FOR
Acquire insights into the popularity of your brand and product on a given market or in relation to your competition. Discover what product characteristics your target audience looks for. What is happening in the market and what is its actual scope?
The question of “what” offers valuable insights for e.g. your brand and market strategy,positioning and competition analyses. At the same time, it provides a solid foundation for the development of future-proof business models and innovative products and services.
WHERE PINPOINT YOUR CUSTOMERS BOTH ON- AND OFFLINE
Where can you find your target audience? Literally. Real Life Market Insights can answer this question. Gain real-time insights into your geographic brand recognition and market potential; nationally and internationally, for a specific region or even a specific town. Discover where people are discussing you or your competition online.
Which sites capture current market demands? Once you know that, you know where you must be visible. Discover who your competitors are and use this knowledge to formulate successful strategies for e.g. your brand, content and/or affiliate marketing and tactical collaborations.
WHEN COMPLETE INSIGHT INTO TRENDS & DEVELOPMENTS
Trendata has a four-year data history that can be updated and consulted at any time. This allows us to answer time-bound questions and gives you up-to-date insights into the popularity of your brand and products and its development. Plot trends and determine the lifecycle of your products and services.
Know what is happening in the market and stay one step ahead of the competition. Use Real Life Market Insights to spot trends and map developments. Translate these insights into e.g. new products, perfectly timed market strategies and practically feasible content calendars.
WHY WHAT DOES YOUR TARGET AUDIENCE TRULY VALUE?
Give yourself complete insight into your target audience’s specific needs. What words, topics and/or problems are associated with your – or your competitor’s – brand? What product characteristics are buyers looking for? What does your target audience truly find important or valuable?
Insights based on actual buyer needs, interests and feelings are the foundation for product development, positioning, conversion optimisation and the formulation of the right value proposition.
HOW COMPLETE INSIGHT INTO HOW A BUYER GATHERS INFORMATION
How does your target audience search for and gather information? What keywords or associations do they actually type into their search engine and with what frequency? By asking the question of “how”, you can acquire valuable data that can be used to draw up a successful search marketing strategy and/or keyword policy.
Based on real-time insights, you can be visible at the right time and in the right place to send the right message with the right tone of voice. Speak your audience’s language, maximise your value for customers, improve your conversion and optimise your online returns.