line-right
::WHAT:: Discover what your target audience is really looking for

WHAT DISCOVER WHAT YOUR TARGET AUDIENCE IS REALLY LOOKING FOR

Acquire insights into the popularity of your brand and product on a given market or in relation to your competition. Discover what product characteristics your target audience looks for. What is happening in the market and what is its actual scope? 

The question of “what” offers valuable insights for e.g. your brand and market strategy,positioning and competition analyses. At the same time, it provides a solid foundation for the development of future-proof business models and innovative products and services.

::WHERE:: Pinpoint your customers both on- and offline

WHERE PINPOINT YOUR CUSTOMERS BOTH ON- AND OFFLINE

Where can you find your target audience? Literally. Real Life Market Insights can answer this question. Gain real-time insights into your geographic brand recognition and market potential; nationally and internationally, for a specific region or even a specific town. Discover where people are discussing you or your competition online.

Which sites capture current market demands? Once you know that, you know where you must be visible. Discover who your competitors are and use this knowledge to formulate successful strategies for e.g. your brand, content and/or affiliate marketing and tactical collaborations.

::WHEN:: Complete insight into trends & developments

WHEN COMPLETE INSIGHT INTO TRENDS & DEVELOPMENTS

Trendata has a four-year data history that can be updated and consulted at any time. This allows us to answer time-bound questions and gives you up-to-date insights into the popularity of your brand and products and its development. Plot trends and determine the lifecycle of your products and services. 

Know what is happening in the market and stay one step ahead of the competition. Use Real Life Market Insights to spot trends and map developments. Translate these insights into e.g. new products, perfectly timed market strategies and practically feasible content calendars.

::WHY:: What does your target audience truly value?

WHY WHAT DOES YOUR TARGET AUDIENCE TRULY VALUE?

Give yourself complete insight into your target audience’s specific needs. What words, topics and/or problems are associated with your – or your competitor’s – brand? What product characteristics are buyers looking for? What does your target audience truly find important or valuable? 

Insights based on actual buyer needs, interests and feelings are the foundation for product development, positioning, conversion optimisation and the formulation of the right value proposition.

::HOW:: Complete insight into how a buyer gathers information
HOW COMPLETE INSIGHT INTO HOW A BUYER GATHERS INFORMATION

How does your target audience search for and gather information? What keywords or associations do they actually type into their search engine and with what frequency? By asking the question of “how”, you can acquire valuable data that can be used to draw up a successful search marketing strategy and/or keyword policy. 

Based on real-time insights, you can be visible at the right time and in the right place to send the right message with the right tone of voice. Speak your audience’s language, maximise your value for customers, improve your conversion and optimise your online returns.

APPROACH

icon-capture

CAPTURE

Every day, Trendata collects, among other things, data on the five billion search queries entered into Google, as well as data from social media channels such as Twitter. Big Search & Social Data is therefore the source of Real Life Market Insights. It offers an unlimited supply of up-to-date and valuable buyer data based on their online orientation, search behaviour and feelings: the digital footprint.

icon-analysis

ANALYSE

In order to answer specific strategic and tactical questions, we narrow down this enormous quantity of external Big Search & Social Data to specific and relevant data. To do so, we use tools such as text analyses carried out with the help of artificial intelligence. In the end, you are left with a rationalised and enriched dataset: data that holds the answer to your specific questions.

icon-visualisation

VISUALISE

These insights are presented in a user-friendly and ready-to-use dashboard. Complete overviews and clear visualisations in the form of trend lines, market insights, heatmaps, diagrams and keywords ensure that you do not have to be a data expert to draw up and execute a data-driven business strategy.

APPLICATIONS

Marketing

Challenge your value proposition and know exactly what, how, where and when to communicate and convert.
Read more

Sales

Test assumptions and your gut feelings about market potential and visibility based on actual data.
Read more

R&D

Develop new products and services and update existing ones based on up-to- date buyer needs.
Read more

Procurement

Always have the right range of products and services available and minimise your stock based on actual market demands.
Read more

"TRENDATA HELPS US TO PROVIDE ADDITIONAL INSIGHTS INTO OUR CUSTOMERS’ ONLINE SEARCH BEHAVIOUR AND THE SPECIFIC DIFFERENCES BETWEEN THEM."

WINFRED DE RUIJTER - MANAGER DIGITAL MARKETING BENELUX & FRANCE
UNILEVER FOOD SOLUTIONS
  • Intratuin
  • Pentair
  • Vanderlande
  • Nedap
  • Leen Bakker
  • Vu

WHICH INSIGHTS
WOULD YOU LIKE TO HAVE?

REQUEST A DEMO
line

STAY RELEVANT

Contact

Trendata
Haaksbergerstraat 67
7554 PA Hengelo
The Netherlands