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Leen Bakker Case
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TRANSLATING ONLINE DEMAND INTO AN APPEALING AND UP-TO-DATE PRODUCT RANGE

It is important to have a refined purchasing policy. An organisation that responds cleverly to the latest trends will maximise its sales and minimise losses. More revenue, less stock. Trendata mapped out market demand for Leen Bakker’s product range by spotting trends in different product groups and product specifications. Leen Bakker’s Director of Purchasing Wim Braafhart: “These insights help us translate online demand into an appealing and up-to- date product range.”

Leen Bakker has since adopted a data-driven purchasing policy. The effects of using Real Life Market Insights are felt in other ways throughout the organisation as well. The dashboard provides up-to- date insight into what the retail chain’s target audience is looking for and when and why they do so. This data is translated into an effective content marketing strategy, more website traffic, valuable and relevant web content and a higher conversion rate.

Minimal losses | More sales | Faster time-to- market | Relevant content | Higher conversion