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Huiskes Kokkeler Case
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191% MORE CONVERSION BASED ON UP-TO-DATE BUYER BEHAVIOUR AND SEGMENTATION

As a major player in the mobility sector, Huiskes Kokkeler Autogroep deals in a commodity product: personal vehicles, company vehicles, buy & lease, damage & repair. On top of that, there is an extremely diverse product range within their own (brand) portfolio: from simple city cars to luxury SUVs. Across the entire range and among the different target audiences, there are markedly different information needs during the process from initial orientation to final purchase. These complex variables are simplified to clear and valuable insights with the help of Real Life Market Insights.

Trendata mapped out the buyer and information needs of the various target audiences during different stages of the purchase process of different products. This data was then matched with the behaviour of website visitors. The combined data forms the foundation for a detailed and refined funnel, timely and valuable content and improved visibility. All this has resulted in a 191% increase in conversion.

Improved visibility | More traffic | More relevance | Higher conversion | More leads