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GDPR: opportunity for a fresh start

GDPR: OPPORTUNITY FOR A FRESH START

02-07-2018
The new GDPR legislation seems to have caused a surge of panic. For many entrepreneurs it is – as of yet –  unclear what is and what is not allowed in the new situation. Isn't it time to shift focus? To see the new legislation as an opportunity to do things a whole different way? To focus on the use
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Artificial Intelligence is closer than you think

ARTIFICIAL INTELLIGENCE IS CLOSER THAN YOU THINK

23-04-2018
Companies mainly use Artificial Intelligence to optimise internal processes. To do the same job with fewer people. But what if those fewer people do work that, in the near future, simply won't be any need for anymore?
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ONLINE, THE CUSTOMER LAYS DOWN THE RULES, YOU DON'T.

ONLINE, THE CUSTOMER LAYS DOWN THE RULES, YOU DON'T.

27-02-2018
In his new blog, Martijn answers the question 'How can you stay successful in a world which is dominated by the internet?' A gripping question with which many entrepreneurs – small and large, B2B as well as B2C – are struggling on a daily basis. Read our blog to find out!
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What your customer never tells you

WHAT YOUR CUSTOMER NEVER TELLS YOU

08-01-2018
A few weeks ago, I was at the Big Marketing Conference in Amsterdam, where ‘The Customer’ was the central focus. I was told that we have to return to the essence, that we have to make the customer important again, that customer insights are key and that data makes all the difference. So far, so good
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External data biggest blind spot in strategic management

EXTERNAL DATA BIGGEST BLIND SPOT IN STRATEGIC MANAGEMENT

05-12-2017
In his latest book 'Outside Insight: ‘Navigating in a World Drowning in data', Jorn Lyseggen explains the difference between internal and external data in an inspiring way. Internal data tell you exactly what you did yesterday, but don't say anything about the world of tomorrow.
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Trendata in Adformatie: Customer Centricity based on Big Search & Social Data

TRENDATA IN ADFORMATIE: CUSTOMER CENTRICITY BASED ON BIG SEARCH & SOCIAL DATA

31-10-2017
Trendata in Adformatie (wk 42, 2017). Introducing unique insights based on Big Search & Social Data: discover the true needs, interests and wishes of your target group.
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Customer Centricity: lock out the gut feeling

CUSTOMER CENTRICITY: LOCK OUT THE GUT FEELING

12-10-2017
Customer Centricity is in. It may well be the most important topic of 2017. Then why do so few organisations manage to translate Customer Centricity into truly relevant and rewarding entrepreneurship?
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Column TwenteVisie: Spotting Trends with Real Life Market Insights

COLUMN TWENTEVISIE: SPOTTING TRENDS WITH REAL LIFE MARKET INSIGHTS

01-09-2017
Trends rise and fall at a dazzling rate. Anything that is hot today can be passé tomorrow. We're not just talking about fashion and retail, either. How do you know if you're still 'happening' tomorrow?
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