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As a major player in the mobility sector, Huiskes Kokkeler Autogroep deals in a commodity product: personal vehicles, company vehicles, buy & lease, damage & repair. On top of that, there is an extremely diverse product range within their own (brand) portfolio: from simple city cars to luxury SUVs. Across the entire range and among the different target audiences, there are markedly different information needs during the process from initial orientation to final purchase. These complex variables are simplified to clear and valuable insights with the help of Real Life Market Insights.Read more
Pentair assesses and produces solutions to some of the world’s most difficult sustainability challenges. More than 75% of its products, services and technologies has to do with food, water or energy. As a global organisation, Pentair is active in various sectors (e.g. energy, industry, housing, food and commerce) with various solutions. The challenge the organisation faces lies in determining which units deserve their own marketing communication strategy and which units would have a bigger impact when combined with others.Read more
The healthcare provided by Dutch hospitals is among the best in the world. ZGT is a leading healthcare organisation that has outlined its ambitions in the ZGT2020 plan. In both of its hospitals, the organisation wants to focus even more on the health of their patients through better prevention. Like the customer journey, the patient journey is also subject to change. A well-known example is patients diagnosing themselves after an afternoon with Google. ZGT uses Real Life Market Insights to gain insight into this need for information and translate it into improved communication and more effective healthcare and planning.Read more
During the last year of high school, thousands of young people face an important decision: what study course should they choose and where do they want to study? There are open days aplenty, but how can a university truly stand out from the competition? That is an interesting question to which Trendata found the answer for VU Amsterdam.Read more
It is important to have a refined purchasing policy. An organisation that responds cleverly to the latest trends will maximise its sales and minimise losses. More revenue, less stock. Trendata mapped out market demand for Leen Bakker’s product range by spotting trends in different product groups and product specifications. Leen Bakker’s Director of Purchasing Wim Braafhart: “These insights help us translate online demand into an appealing and up-to- date product range.”Read more
Intratuin is the largest franchise retail chain of garden centres in the Netherlands. Its 52 locations, like its website, have to respond adequately to market demands each and every single day. In a market that is extremely susceptible to trends, it is quite a challenge to optimise hundreds of product groups in all locations and on the website. Intratuin wanted to be able to respond to current market demands every day, both on- and offline.Read more
7554 PA Hengelo